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Outdoor advertising

Outdoor advertising involves a variety of out of home media platforms that are placed on or visible from public spaces.

Mogale City Local Municipality makes its public spaces available for commercial outdoor advertising on first come first served basis but with due regards to prevailing by-laws. The municipality has, as a result, seen an increase in applications and enquiries about out of home advertising opportunities on both public and private spaces which is indicative of growing economic activities in the West Rand.

Application procedures and requirements differ from one advertising category to the other hence approval for some categories is finalised instantly whereas others take weeks to finalise depending on complexities associated with such applications.

Mogale City Local Municipality accept outdoor advertising as a medium for advertising and also as a revenue generating stream for the municipality. While out of home is now becoming an integral part of the urban economic scene, it is imperative that measures be put in place to regulate the proliferation of out of home advertising activities.

In Mogale City outdoor advertising is regulated by By-Laws for the Control of Hoarding and Advertising Signs. These by-laws are quite old having been promulgated in 2002. In an effort to keep up with the changing trends and to be progressive from out of home advertising point of view, Mogale City Local Municipality through its Outdoor Advertising Unit is in the process of promulgating its new by-laws which will soon be out for public participation. 

The by-laws are aimed at setting out the requirements with regard to aspects such as application procedures, safety, amenity and decency, the design and construction of signs, offences and penalties, as well as the types of signs and the regulation of their display.

These by-law also seeks to ensure that outdoor mediums are suited for the areas they are located in and are aesthetically pleasing to the eye. If not properly managed, outdoor advertising has the potential to have negative effect the city’s appearance thus require specific conditions and requirements.

The following are requirements for the display of signs in Mogale City:

Temporary “Auction” posters

Requirements of the display of auction posters

o An auction poster shall either be at least 600mm X 450mm but not greater than 900 mm x 600 mm.

o An auction poster requires the specific consent of the municipality.

o An auction poster may only be displayed for 14 days prior to the date of the auction.

o An auction poster may also be displayed in terms of Section 26 of Mogale City Local Municipality Bylaws for the Control of Signs and Advertising Hoardings.

o Only one auction poster per street block is allowed, with a maximum of 50 posters per auction.

o An auction poster may not be displayed on national roads.

o Stakes or posts to which auction posters are affixed shall not be driven more than 120 mm into the ground.

o An auction poster shall not be erected on tarred or paved surfaces.

o An auction poster shall not be higher than 1m and shall not cause an obstruction or pose a danger to pedestrian- or other traffic.

o An auction poster shall use only an arrow to indicate the direction of the auction.

o An Auction poster shall not be attached to, placed on or against or otherwise supported by any transformer box, telephone pole, tree road traffic sign.

o The auctioneer’s name, the word “auction” and details of the auction must appear on the signs.

o In the case of a liquidation auction, a copy of the relevant court order with the case number must accompany the application for consent.

o The case number must be clearly displayed at the bottom of the sign.

o All information on the poster shall have a minimum letter size of 50mm (including the lower case letter size).

o Auction posters shall not be placed on traffic circles, traffic islands, traffic lights, road traffic signs, power masts, trees, pillars, fencing, electrical substations, bridges or any similar structures. 

Real estate agent signs

Requirement for the display if real estate agent signs

o A real estate agent’s sign shall not contain information other than the words “for sale”, “to let” or “sold”, the name and telephone number of the selling or letting agent and the logo of the real estate agency.

o Real estate agent’s signs are permitted in all areas of control.

o The maximum size of a real estate agent’s sign shall not exceed 460mm x 600mm on residential premises, unless otherwise approved by the municipality.

o A maximum of one sign per agent and a total of three signs may be permitted on residential premises.

o The maximum height of the sign from the ground shall not exceed 3m.

o The size of a real estate agent’s sign may be increased with the specific consent of the Municipality in the case of:

 Natural and rural areas:;  2,0 m² for single signs or 2,3 m² in total for two joined signs 
Areas of minimum and partial control 2,8 m² for single signs or 3,2 m² in total for two joined signs 

o A real estate agent’s sign must be attached to the boundary fence/wall of the premises concerned or displayed within the boundaries of the premises, and may not be displayed inside the road reserve.

o A real estate agent’s sign may not be displayed on a premises for longer than three months unless otherwise approved by the municipality and must be removed not later than 14 days after conclusion of a contract of sale or lease of the premises in question.

o In the case of a property “on show”, signs and bunting may only be erected on the premises. Information with regard to the premises on show may only be displayed for the duration of the show day and must be removed by the end of the day.

o Direction signs indicating the location of the show house premises are permitted subject to the following:

• The signs may be displayed over weekends only from Friday 12:00 until Monday morning 09:00 and in the case of public holidays, from 17:00 on the day before such public holiday until 09:00 the day immediately following the public holiday; should the public holiday be on a Monday, from 12:00 on the previous Friday; should the public holiday be on a Friday, till 17:00 on the following Monday.

• Each face of a sign shall not be larger than 450 mm x 600 mm and shall only be displayed in landscape format.

• The selling or letting agent shall not display more than eight signs per show house or premises, irrespective of the number of routes to the show house or premises. Such signs may be double-sided.

• Direction signs may not be displayed on a provincial or national road.

• Each selling or letting agent shall erect only one sign per show house per intersection, with a maximum of 8 signs in total while not more than six signs are allowed at T-junctions.

• Each selling or letting agent shall not display more than one sign between consecutive intersections.

• Signs shall not be placed on traffic circles or traffic islands, traffic lights, road traffic signs, power masts, trees, pillars, fencing, electrical substations, bridges or any similar structures.

• Stakes or poles to which signs are affixed shall not be driven deeper than 120 mm into the ground.

• Only one sign per stake is allowed.

• Signs shall not be erected on tarred or paved surfaces.

• Signs shall not be higher than 1m and shall not obstruct the view of motorists at intersections and/or exits on public roads or pose a danger to pedestrian or other traffic.

• Only the estate agent's name and/or logo, the words "on show" and an arrow indicating the direction to the relevant premises may appear on the signs.

o The selling or letting agent shall register with the municipality or the authorised agent of the Municipality before being allowed to erect signs in the municipal area.

o An annual registration fee as determined from time to time by the municipality must be paid to the Municipality failing which boards shall be confiscated and penalties will apply.

o A selling or letting agent who disregards any of the foregoing stipulations forfeits the registration fee and the agent, his/her principal and/ or agency will be considered unregistered and may not advertise in the Municipality area until he/she has reregistered.

o Real estate agent’s signs shall not be displayed on the road reserve or road reserve boundaries of freeways.

o No illumination or animation of real estate agent’s signs or the use of reflective materials on the signs is allowed.

Enquiries:

Office number 32, 1st Floor
IEC Building
Corner Monument and Ockerse Streets
Krugersdorp CBD
Tel: 011 951 2305

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      Numbers

Emergencies: 011 951 3000
Municipal number:
011 951 2000
Police: 10111
Call centre: 086 166 4253